Toyota Motor North America announced plans to relocate a portion of its Tacoma pickup truck assembly from Mexico to a new line at its San Antonio, Texas, plant. The company revealed a $3.6 billion investment to expand its San Antonio campus, which will add 2.5 million square feet of manufacturing space and support a second assembly line dedicated to the vehicle.
The expansion is expected to generate 2,000 new jobs. Toyota stated that the process of moving production from its Tijuana, Mexico, facility to Texas will take approximately four years. While the majority of the transition involves shifting operations from Tijuana, the company noted that some Tacoma units will continue to be manufactured at its Guanajuato, Mexico, plant.
Once the transition is complete, roughly half of the Tacoma’s total production will occur in San Antonio. Toyota anticipates building 150,000 Tacomas annually at the Texas facility once the new line is fully operational. This represents an increase from the 143,999 units produced in Guanajuato last year. The company sold 274,638 Tacomas in 2025, up from 192,813 in 2024, following a period of sales that hovered between 234,000 and 252,000 units annually from 2020 through 2023.
Ted Ogawa, president and chief executive officer of Toyota Motor North America, described the investment as a reflection of confidence in the region’s workforce and long-term growth potential. He stated that the expansion deepens the company’s commitment to American manufacturing and aims to create sustainable jobs while delivering vehicles that meet customer needs.
The Tacoma, which Toyota first introduced in 1995, is now in its fourth generation, with the most recent model update released in 2023. The 2026 version starts at $32,445 and is available in 11 different trims. The company highlights features such as purpose-built suspension options and trail-conquering capabilities like Crawl Control and a Stabilizer Disconnect Mechanism.
