Southern Methodist University (SMU) has appointed Derek Gossler as the Senior Associate Athletic Director for Revenue Generation. This move is part of the university's strategy to enhance its competitiveness within the Atlantic Coast Conference (ACC) by prioritizing revenue generation, a vital aspect of contemporary college athletics.
Gossler arrives with over 15 years of expertise in fundraising, ticketing, and commercial strategy. He previously held the position of Senior Associate A.D. for Development and Chief Revenue Officer at the University of Wyoming, where he successfully boosted cash and pledges through the Cowboy Joe Club and achieved record levels in ticket revenue.
Before his tenure at Wyoming, Gossler was at the U.S. Air Force Academy, contributing to five consecutive years of record fundraising. His background also includes significant achievements at Arizona State University, where he played a key role in raising $86 million in a major fundraising campaign and helped launch the men's hockey program through substantial donor support.
Gossler's comprehensive experience across various athletic departments equips him to meet SMU's needs as it competes in one of the nation's largest and wealthiest markets. He aims to enhance revenue through innovative strategies and strengthen ties with fans, supporters, and corporate partners. Gossler's hiring underscores SMU's commitment to advancing its athletic programs nationally as the Mustangs prepare for their transition into the ACC.
Details regarding his specific plans for revenue generation at SMU have yet to be revealed.
