Toyota Motor North America reported that electrified vehicles outsold traditional gas-only cars in the United States during June 2026. The automaker sold 212,793 vehicles nationwide in the month, representing a 10.1% increase compared to the same period in the previous year. Of those total sales, 122,063 were electrified models, including hybrids, plug-in hybrids, battery-electric, and hydrogen-powered vehicles. This figure accounted for 57.4% of the company’s total US sales and marked a 35% year-over-year increase in electrified vehicle volume.
The trend continued through the second quarter. Between April and June, Toyota moved 673,971 vehicles in the US market. Electrified models comprised 383,091 of those sales, or 56.8% of the total, which was a 19.5% increase over the same three-month period last year. The company currently offers 33 electrified models across its Toyota and Lexus brands.
Individual model performance varied. The Camry remained the top-selling passenger car with 31,573 units, up 24.6% from the prior year. The Corolla, including the GR Corolla variant, saw sales rise 6.5% to 19,873 units. The Prius also increased by 9.4%. Among SUVs, the 4Runner surged 125.6% to 12,981 units, while the bZ electric SUV jumped 59.7%. The all-electric C-HR added 1,594 sales during the month.
The RAV4 presented a mixed picture. While the RAV4 Hybrid achieved its best month on record, overall RAV4 sales fell 12.1% to 32,350 units. Toyota attributed this decline to supply constraints rather than weak demand. Strong interest in the redesigned RAV4 has created lengthy waiting lists, and the company estimates these limitations will result in approximately 55,000 lost US sales for the year.
These US results contrast with Toyota’s global performance, where sales have declined for four consecutive months. The company faces pressure from Chinese manufacturers gaining market share and geopolitical disruptions, including the conflict involving Iran. Despite global headwinds, Toyota senior vice president Andrew Gilleland stated that the company’s multi-pathway electrification strategy is resonating with US buyers.
