AdvoCare International has announced its involvement in the FC Dallas Soccer Celebration Watch Parties, which are taking place during the 2026 FIFA World Cup. The company will operate activation stations at Simpson Plaza in Frisco, Texas, from June 11 through July 19. Frisco is located approximately 12 miles northwest of Plano.
The watch parties are open to the public at no cost, provided attendees register in advance. Access to the event begins one hour prior to each scheduled match and continues for one hour after the final whistle. The FC Dallas Soccer Celebration events feature live broadcasts of the matches, along with entertainment and community activities.
During the activation periods, AdvoCare will provide product sampling. Attendees can try Spark and Rehydrate products, as well as Spark popsicles. The company also plans to operate a claw machine offering various prizes.
Dallas serves as a major host city for the 2026 FIFA World Cup, with nine official matches scheduled to be played at AT&T Stadium. This schedule represents one of the highest numbers of matches assigned to any host city in the United States.
Christina Helwig, chief executive officer of AdvoCare, stated that the company is eager to support the local community during the tournament. She noted that the World Cup generates significant energy in North Texas and that AdvoCare aims to provide family-friendly activations and hydration solutions for fans.
