Texas has officially committed to boosting its film and television industry with the introduction of Senate Bill 22, effective September 1, 2025. This legislation allocates approximately $1.5 billion over the next decade, providing $300 million every two years to attract productions that employ local crews and primarily shoot in the state.
Eligible projects can receive rebates of up to 31 percent on their expenditures, positioning Texas as a competitive alternative to established hubs like Georgia and California.
Fort Worth has emerged as a key player in this initiative, with five series from producer Taylor Sheridan currently filming in the city. Notable productions include the second season of "Landman" and the special-operations drama "Lioness." The economic impact of film production in Fort Worth has surpassed $700 million since 2015, with large productions spending around $100,000 daily on local services and supplies.
The new law is expected to encourage long-term investments in the industry, allowing production companies to establish a presence in Texas. Plano is among the North Texas locations featured in productions like "Frisco King," which began filming in Fort Worth before expanding to other areas, including Plano.
This law signals a significant shift in Texas's approach to the film industry, aiming to create a sustainable economic environment for local talent and businesses.
Plano is one of the North Texas filming locations used by 'Frisco King.'
